When the township’s new Website, www.newburyohio.com, went live early last summer township officials were excited about many things and uncertain about others.
They were pleased to find Inventure Technologies owned by Clay Burnett, a Newbury native and Web master extraordinaire, to renovate the township’s Website. Clay’s artistic talent for design merged with Trustee Jan Blair’s drive toward economic development led to a new township logo. Clay’s computer expertise in building the new site has been invaluable to the venture.
Improving communication and providing township residents with information and contacts within their township government was a target for the board. In an age when people need more information and have less time to visit or call, trustees wanted a cutting-edge Website to deliver lots of data at residents’ fingertips.
Additionally trustees want to encourage local businesses to expand and to attract new ones under a program of controlled economic development. By putting information on an up-to-date and easy-to-navigate Website they are providing the data that businesses in search of a new location need in order to make decisions.
They had concerns about entering the high-tech age of Websites. How will residents respond to a new site and to putting Newbury on the radar screen of the global business world? Does the township have the resources to maintain a Website? And, if the township puts the time, money and effort into a new Website, will residents applaud it and put it to good use?
Well, the news is positive. The ‘hit counter’ Clay installed shows the site has had more than 5,000 views since May 2009.
“The number of hits on the Newbury Website has exceeded all expectations,” Trustee Bill Skomrock said recently. “This medium is the best way I know to reach out to prospective entrepreneurs and show exactly what we have to offer.”
Just as an example, page views, which represent the total number of times any page on the site is viewed, ranged from 44 to 98 hits over two weeks in October. There were between 89 and 179 unique visitors to the site during that time, meaning unduplicated visitors in 24 hours.
Zoning received the most hits so Clay has helped us establish a separate page for zoning information. Under “Contact us” he also installed a feedback box for visitors who have questions or observations.
We will continue to update the site. Come visit us any time. We look forward to hearing from you.